la triennale di
milano

An experimental multimedia design project for the Broken Nature
Exhibition at La Triennale Di Milano

Roles

Team

Project Scope

Tools

Art Direction, Visual Design

Hugo Duran, Parsa Naseri, Liam
Deighton, Bali Oberoi

5 week 2021

Figma, Adobe Illustrator,
Adobe Photoshop

brief

For a 5 week class project, my team was tasked with coming up
with a visual design intervention for a cultural arts museum. The
project consisted in making both a poster and a micro-site for our
proposed client,La Triennale di Milano.

the client

La Triennale di Milano is a museum for art and design located in
the Palazzo dell’Arte in Milan, Italy. It is host to the Milan Triennial
every 3 years. The aim of the institution is to be 'the engine of an
important international dialogue between design, the arts and society.'

overview

This project allowed us to freely discover experimental design
methods that pushed us to express emotion. Adobe Illustrator and
Photoshop was used to find effects that would be in line with our
stablished design principles. The key was to find the middle ground
between experimentation and good design. Since the exhibition
highlights the interaction between nature and design, the intent of
the work is to subtly emphasize our relationship with technology.

moodboard

The approach centers around futuristic and organic elements which
provoke a feeling of frigid cleanliness. Drawing inspiration from
organic design approaches and forms, sterile nature, liminal spaces
and the constant fight of technology vs nature.

Architectural and spatial elements which have an overall clean and
cold tone, composed of white and blue colour palettes.Ultimately,
spaces which are devoid of human interaction or natural elements.

the visual language

Throughout the experimentation process, we learned multiple
techniques that stablished our visual language and drove the
project. Printing and scanning and colour and type experimentation
drove our process.

the final assets

The visual language from the poster was borrowed for the microsite
that is attached to the broken nature exhibition. The microsite
mainly focuses on ticket sales, however still contains information
about the exhibition, and includes video content from the artists.
Inspired by the main motion of a scanner, the site’s main interaction is
limited to moving in the y-direction, as if the user is scanning for the
information it needs.